For three decades, the FINE+RARE Group has stood at the forefront of the fine wine industry and is now evolving from a pioneering marketplace into a global platform that seamlessly connects collectors, connoisseurs and producers. With a 750-million-dollar portfolio under management, we are not just curators of the world’s most sought-after wines – we are architects of a digital, data-driven future for the industry.
From Exchange to Platform: Scaling for the Future
At the FINE+RARE Group, we are engineering the future of fine wine trading, transitioning from a traditional exchange into a scalable global platform. This evolution mirrors the best practices in technology and digital marketplaces – designed to enhance efficiency, drive growth and streamline operations. With a single proprietary platform, we are not just connecting buyers and sellers; we are creating an ecosystem where access, agility and control are redefining the experience of fine wine buying, selling and storing.
In January 2025, we completed the core foundation of this platform, an advanced infrastructure capable of handling complex integrations, proprietary payments and data-driven customer insights. This centralized approach allows for rapid scaling while maintaining authenticity and exclusivity.
Our New Trading Platform in the United States
In April, we will complete the U.S. deployment and re-launch our back-end technology stack as well as our state-of-the-art digital front-end platform designed to enhance the fine wine buying and selling experience to our Vinfolio customers.
Key features include an intuitive Portfolio management system that offers a single-page cellar view, real-time market data integration, and wine trading capabilities, allowing clients to set their own trading prices and manage their collections with unprecedented ease.
The platform also boasts improved search and filter functionalities, enabling users to swiftly navigate a vast selection of products and access in-depth producer and region profiles. Additionally, the enhanced Editorial section provides rich content to assist clients in making informed purchasing decisions. These technological advancements ensure a more efficient, personalized and insightful journey for collectors worldwide.
Marketplace Dominance: The Ultimate Fine Wine Destination
Our marketplace model sets the FINE+RARE Group apart as the leading fine wine platform, offering collectors unmatched access to the rarest bottles. With a curated selection spanning Bordeaux, Burgundy and beyond, we provide a single-point solution for sourcing, valuation and sales.
Our global reach is a strategic advantage. With operations in the United States, United Kingdom, Asia and Europe, we facilitate 24-hour trading and logistics, ensuring that every bottle finds its rightful place in the hands of discerning buyers. Data is powering our marketplace, enhancing customer-product matching and refining real-time pricing strategies.
The Power of Global Integration
Through strategic mergers and acquisitions, including our 2022 merger with Vinfolio, we have expanded our reach into the U.S. market – the world’s largest fine wine economy. This integration has strengthened our compliance infrastructure, logistics, and direct-to-client capabilities, making the FINE+RARE Group the dominant force in fine wine trading.
Supplier Relationships: Strengthening the Global Supply Chain
At the FINE+RARE Group, our strength lies not only in our marketplace but in the deep, strategic relationships we have built with suppliers – including some of the world’s most esteemed wineries, négociants, and merchants. Through direct allocations and exclusive partnerships, we provide unparalleled access to rare and investment-grade wines, often securing highly sought-after allocations before they reach the broader market
Our supplier relationships are carefully curated, ensuring authenticity, provenance, and trust in every bottle. Additionally, our logistics and digital integration strategies will soon allow suppliers to self-manage inventory, pricing and market demand with greater visibility and efficiency. This data-driven approach enhances liquidity, ensuring that both buyers and producers benefit from a dynamic, well-balanced marketplace.
A Leader in Fine Wine Asset Management
With nearly $750 million in fine wine assets under management (AUM), the FINE+RARE Group is one of the foremost custodians of rare and investment-grade wines. Our digital portfolio platform empowers clients to manage, transfer, sell, and arrange deliveries with unparalleled ease. As we scale toward $1 billion in AUM, we continue to lead the industry in offering end-to-end asset management services.
Innovation: Digital Excellence
Technology is reshaping the fine wine market, and the FINE+RARE Group is at the forefront of this transformation. Recommendation engines are already enhancing customer experiences, while data-driven insights optimize pricing, stock management and logistics.
We are pioneering white-label solutions for elite producers, integrating client-facing web tools with backend logistics to expand their brand presence. Our recent collaborations exemplify how we are merging tradition with digital innovation to create new pathways for collectors and producers alike.
Exclusivity Through Access: Controlled Supply & Distinctive Value
True desirability isn’t created through abundance – it’s earned through intention and access. By curating rare allocations and exclusive offerings, we build a marketplace where scarcity enhances value, supports margin, and sets brands apart. This approach ensures our clients are not just customers, but valued members of a finely tuned community built around shared discovery and trust.
Client Experience: The Art of Fine Wine Collecting
Our focus is not just on transactions – it’s on relationships. The FINE+RARE Group is built on a foundation of trust, expertise, and bespoke service, ensuring that each collector’s journey is tailored to their preferences. From legendary producers to emerging winemakers, our portfolio remains dynamic, engaging, and exclusive.
Through private tastings, curated events and elite collaborations, we offer collectors access to experiences as rare as the wines they seek. Our commitment to editorial excellence further deepens engagement, providing insights into vintages, producers and market trends.
The Future: A Marketplace Without Limits
As the FINE+RARE Group continues to scale, our ambition is clear: to be the world’s definitive fine wine platform, seamlessly blending marketplace liquidity and digital intelligence. With our unparalleled portfolio, proprietary technology and global reach, we are setting a new standard for the future of fine wine trading.
This is just the beginning of an exciting chapter, and we look forward to bringing you on this journey. It has never been a more interesting time to buy and sell wines in this ever-evolving global marketplace.
Managing Risk: A Transparent Approach from Day One
We recognize that any platform transformation — particularly one involving legacy systems and historical data — comes with inherent risks. From day one, we have addressed these head-on. Our integration strategy includes rigorous data migration protocols, full system testing, and live-market simulations to ensure continuity of service. Legacy issues, including inconsistencies in portfolio data, valuation records, and trading permissions, have been reviewed in detail and remediated where necessary.
For clients, this means minimal disruption and a step-change improvement in accuracy, functionality, and control. We will continue to operate with transparency, offering dedicated support and a direct line to our expert team to resolve any transitional issues swiftly and professionally. Our commitment is clear: to maintain the trust we’ve earned while delivering a seamless upgrade to a smarter, more powerful fine wine experience.
If you have any questions or concerns, please do not hesitate to reach out on feedback@vinfolio.com.
