Sell wine
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Overview
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How it works
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Maximizing sale price
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Fees and payment timing
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Get started
Maximizing sale price
Pricing your wine
* As of August 2008. Analysis compares average auction prices (inclusive of buyer's premium) from US auctions only with a minimum 6 prices per wine to Vinfolio's retail prices for the same wine. Auction data is from Vinfolio's Wine Price File.
How does Vinfolio do it?
Retailer's "convenience premium": In general, retailers can command higher prices than auction houses for the same wine simply because it's more convenient for consumers to buy:
Instant purchase confirmation - No waiting for an auction to end or bearing the risk of not obtaining the wine.
The price is the price - No eligible bid level to determine, nor any buyer's premium calculation to make to determine a final price per bottle.
Shipping advantages - Tight time frames for shipping wine after an auction and potential inefficiencies caused by odd numbers of bottles being shipped (less ability to consolidate purchases) creates further hidden "costs" of buying at auction.
Conclusion: Vinfolio has an inherent advantage in maximizing the price obtained for your wine versus any auction house.
Does that mean I'm overpaying for wine when I buy from Vinfolio?
No. The retailer's convenience premium exists because consumers receive benefits that they value.
